Machine learning (ML) has revitalized demand forecasting by enabling companies to anticipate customers’ buying patterns with remarkable accuracy. But are ML’s powers compromised by Covid-19’s unprecedented demand patterns?

The answer is yes and no, depending on the type of enterprise and business model involved. Moreover, the difference between companies that continue to gain a competitive advantage from ML-based demand forecasts and those that struggle to harness the technology could become greater in a post-pandemic future.

View the full article on on the MTL CTL blog.