Pair People and AI for Better Product Demand Forecasting

This study introduces a framework that enhances demand forecasting by combining human insights with AI. It categorizes forecasting methods based on product life cycle and demand volatility, advocating for tailored human-AI collaboration. The research highlights the continuous need for this partnership, given market unpredictability and the unique context humans provide, which AI alone cannot replicate. For executives and managers, this approach not only improves forecast accuracy but also leverages human expertise to adapt AI to diverse market scenarios, offering a strategic edge in navigating demand forecasting challenges. Read more